“I’m doing a web article on how to survive craft fairs with your dignity and will to live intact… and how to make a profit from them! What are your top tips? Could you share and ask your crafters please?”
I have just posted some of my thoughts and I think its a good idea to share them here as well. I am sure there are many more but this is what I could think of straight away. Its not so much about how to make a profit on the day but how to enjoy a craft fair when you are a stall holder.
This is just my experience and I don’t know if it works for everyone but I come back satisfied from most events even if I have not made many sales.
- Look interested in your surroundings and the people passing by instead of burying your head in a book or your phone.
- A smile & hello goes a lot further than pouncing on everyone and doing the hard sell to every visitor who pauses at your stall.
- Talk to other stall holders about their work even if they are selling the same craft as you. Treat the event as a networking opportunity.
- If possible take something to do a demonstration of your craft at the stand. It helps to start a conversation and occasionally results in a sale.
- Always have plenty of business cards / leaflets handy. Not everyone buys on the day but I have often received bespoke orders and sales via my website from fair visitors.
- See it as another form of advertising and not just a selling day.
And DO try and stay positive people!